Hi, my name is Jasmin — I’m the owner of Barne. Although I often say “we,” behind the scenes it’s really just me, myself and I. Every now and then I rope in my partner and our one-year-old son for modelling help, and our little one is also our in-house product tester, helping me with all things R&D.

Barne officially launched in late August 2025, after months of playing with the idea of creating a unique casual streetwear brand designed just for kids.

I wanted to offer a range inspired by the high-street and designer menswear labels I love, but designed specifically with children in mind. Think Carhartt, Gramicci, Patta and Kith, just to name a few. At the same time, I’m conscious of cost. As any parent knows, kids grow fast — and investing in premium pieces isn’t always practical, no matter how nice they are. That’s why our oversized fits allow room for growth, heavyweight tees focus on durability & comfort and our cool streetwear pieces have affordable price tags. All while still ensuring they are great quality and a be worn over and over again!!

Hopefully this gives you a little insight into who we are and why Barne exists. Thank you for taking the time to read our story — and for checking out the site. 

Thanks,

Jasmin